Innovation, Disruption and Groundbreaking
“Our technology is disruptive” said every founder at a recent venture capital pitch fest. If that had been the case, it would have been a wonderful evening. As it turned out, not a single deal was...
View ArticleBuzz Kill
Why is everyone talking about Kim Kardashian’s rump and not your disruptive, world-changing app? So many startup marketing plans are based on building buzz, yet achieve none. The reason is that...
View ArticleMarketing Progress
Marketing measures their effectiveness, but should also measure organizational effectiveness as perceived from outside. The fact is that all organizations want to make progress. Too often though,...
View ArticleSopped Sales
Apple has more to worry about than the FBI, courts and the government breaking Apple’s privacy engineering. Apple has a peaked market that appears to be limiting their growth. All markets eventually...
View ArticleRestricted Brand
FULL DISCLOSURE: I am not a Republican, Democrat, liberal or conservative. Hence, this article is non-aligned. Are Facebook, Twitter and Google corrupting their brands by being socially underhanded? Of...
View ArticleStartup Marketing Mistakes
How do founders kill their companies? Most often by not understanding the basics of marketing strategy. I spent a pleasent hour at Draper University speaking to students about the top three ways...
View ArticleIn the Moog
Great things don’t die. Among musicians, Moog – the storied innovator and maker of synthesizers – is iconic. This despite the company having once been sold, the buyer disfranchising Moog’s engineering...
View ArticleUber’s Image
An ounce of image is worth a pound of performance. Uber’s image has taken a beating. A shellacking. A bloody thumping. And it started long ago. I’m one of the few humans who finds nothing to like about...
View ArticleSwift Sales
Can’t say I care for Taylor Swift’s music, but her marketing skills have me tapping my toes. News broke that her latest album sold more copies in four days that Ed Sheehan’s latest album sold in seven...
View ArticleBooks and Brain Busting
The phrase “post-literary” scares me. It is a real term, bandied about by the intelligentsia, and speculates that people are not reading books these days. There is no question that the book market is a...
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